Myeong-dong is the consumer heart of Seoul. Indeed, the numerous shopping venues, restaurants, fashion sites, beauty care parlors, and cosmetic surgery clinics in the area have made Myeong-dong a very popular tourist destination.
In Myeong-dong, you will find international brand outlets, including Forever 21, Bulgari, and Louis Vuitton, local fashion labels such as Basic House, and departmental stores including the signature Lotte Departmental Store, Shinsegae Departmental Store, M Plaza, and Migilore. If you combine them with smaller-scale shops on the several alleyways stretching sideways from the main road, Myeong-dong should easily be the biggest shopping district in Seoul. There is something here for everyone, and you can easily spend a whole day here in and out of the countless shops and sampling the street food.
Myeong-dong’s name is automatically associated with a few staple Korean food items, and kalguksu (knife-cut wheat flour noodles) is probably the most renowned. Franchise Myeongdong Kalguksu restaurants are easily found on any of the busy streets of Seoul. While few can claim originality, the modest-looking yet hugely successful eatery Myeongdong Halmeoni Guksu (Grandma's Noodles) established in 1958 is definitely one of those that can.
Myeong-dong is also a global beauty care destination. The streets are filled with top-of-the-line beauty parlors, known for their leading cosmetic surgery technologies and facilities.
Myeongdong Station (Seoul Subway Line 4), Exit 5, 6, 7, or 8.
Euljiro Il-ga Station (Seoul Subway Line 2), Exit 5.